While Burger King's vegan sandwich has just arrived in Europe, the company is grappling with a lawsuit brought by vegans in the United States. These accuse the well-known fast food chain of not paying due attention in the preparation of the 100% vegetable burger which would be contaminated by the meat.
Problem is, Burger King's meatless burger, known in the US as Impossible Whopper, is cooked on the same grill on which the traditional ones are prepared and therefore there is a noticeable contamination problem.
Precisely for this reason, a group of vegans led by Phillip Williams, of Georgia, is suing Burger King accusing him of not having marketed a truly 100% vegetable sandwich precisely because, on the outside, there would be traces of meat. animal switch from other foods sold in fast food and cooked on the same grill.
Williams has filed a lawsuit that he would like to make into a real class action, claiming that the well-known fast food chain advertises the impossible burger as a vegan alternative to its meat burgers but that in reality it is not so and is basically deceiving. consumers.
Among other things, Burger King does not warn of this problem in its menu and for this reason, in addition to the real cause, it has been seen to arrive numerous complaints posted online by outraged vegans.
The suggestion then appeared on the site, for those looking for a meatless option, to ask for the "non-grilled method of preparation".
Caution to vegetarians and vegans: Burger King’s impossible whopper is cooked on the same broiler as the beef patties so there’s cross contamination! You can ask for it to be microwaved instead! pic.twitter.com/O1r7UH06wR
— cam-run ?‍♀️ (@camrynito) August 9, 2019
The same problem will most likely also arise in Europe (including your country) where the new Whopper has just arrived.
Williams not only wants the damages but also demands that the judge order Burger King to stop cooking "impossible" burgers and burgers with meat on the same grill truly offering a cruelty free alternative to those who do not eat animals.
Given that, according to José Cil, CEO of RBI (multinational that owns Burger King), the Impossible Whopper has increased sales of Burger King by 5% in the last quarter (the strongest leap of the brand since 2015) it would be a little effort to do!
Read also:
- McDonald's launches the 100% vegan BigMac: here's where (and what's inside)
- Are “fake” meat burgers really healthier than red meat?
- Beyond Meat's 'non-meat' burgers land in Lidl supermarkets
- Impossible Food: after meat without meat now comes fish without fish
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